The Caloundra CBD is experiencing declining levels of activity, with professional firms moving to alternative locations, many vacant tenancies, struggling retailers and a lack of employment opportunities and activities for young people.
Pracsys was commissioned to carry out a research study into the long-term sustainability of the CBD, to understand the issues and opportunities for Caloundra in the context of the Council’s economic development strategy for the region, competition from other business and visitor locations, and future population growth in surrounding master planned communities.
The project has involved use of our national Activity Centre Performance Toolkit to measure, benchmark and identify gaps in current performance, in addition to a range of analytical techniques including employment quality analysis, STEEP assessment, user & expenditure assessment, and detailed SWOT analysis. Use of Place CountsTM (a technology-based survey tool) has enabled large amounts of public feedback data from a wide range of user groups (residents, traders, property owners, visitors) to be captured, measured and analysed, ensuring comprehensive and consistent community engagement. The Place CountsTM surveys and additional extensive stakeholder forums, focus groups and meetings have captured public feedback on social, economic, transport, cultural and physical aspects of Caloundra CBD, to ensure that the revitalisation actions developed consider all factors that contribute to a sustainable, productive and liveable place.
The output of the study is a set of priority revitalisation options for Caloundra CBD, spanning vision creation, baseline upgrades, urban quality improvements, programs, catalyst projects and masterplanning principles. The revitalisation options include performance targets, a staging plan, resourcing requirements, funding options and a proposed governance framework.
Sunshine Coast Council and Caloundra Chamber of Commerce
Georgia Moore (Project Leader)