Our Company

We help you make better choices that benefit you and the community by taking into account what really matters.

About Us

Pracsys is a multi-disciplinary urban economics and strategy consulting firm helping clients to solve unique and challenging problems that shape our collective future. For over 20 years, Pracsys has provided data-driven advice to a broad range of State and Local Government agencies and private sector companies. We have the expertise and experience to help you, whatever the industry or sector.

Our toolkit is comprehensive allowing us to customise our work to suit your unique circumstances and the question at hand. We are experts in innovative quantitative analysis, modelling and forecasting, economic analysis, strategy and high-quality research.

Our point of difference is rigorous research and analysis, innovative methods applied with knowledge of the full range of influences and full immersion into the subject matter. We bring innovative thinking via the transfer and application of cross-sector knowledge. We work closely with you and stakeholders, believing strongly in collaborative approaches. You and stakeholders are the key decision makers, and we seek to provide effective and sustainable solutions for your long-term benefit. The models and methods we apply are comprehensive and the insights and advice we provide are clear and transparent. Our mission is to help deliver an optimal solution and make a real difference to the community.

The Team

We all share a passion for economics and making our communities more resilient through evidence-based decision-making.

Michael Chappell

Managing Director

  • Started the whole show
  • Keeper of standards
  • Success comes from experimentation
  • Fostering a fun and challenging workplace
  • Cares deeply about owning client problems and developing young talent
  • m: 0419 931 937

Lucy Heales

Principal Consultant – General Manager

  • Inspires teams and enables people to succeed
  • Lived in four countries and loves Australia most
  • Studied in the UK, Germany and Russia
  • Economist by trade and economist at heart
  • Organisation queen
  • M: 0481 753 610

Dawson Demassiet-Huning

Principal Consultant – Business Development

  • Collaborative problem solver with a focus on client outcomes
  • Supported $290 million in successful funding applications
  • French, American and Aussie
  • At home in a spreadsheet
  • Obsessed with office ping pong
  • m: 0420 675 286

Elli Gemmo


  • Translates analysis into actionable strategies
  • Passionate about making the difference
  • The multitasker
  • Avid reader
  • Arts & culture enthusiast
  • t: (08) 9325 6551

Steven Godecke


  • Analyst with a passion for economic modelling
  • Three coffees a day
  • Presents complex data in its simplest form
  • Excited about assisting clients in funding applications
  • Office ping-pong champion
  • t: (08) 9325 6551

Mark Timoney


  • Connects data to narrative
  • Professional jogger
  • Finds the signal through the noise
  • Often is the office noise
  • Master builder of simple, yet effective models
  • t: (08) 9325 6551

Esther Buckeridge


  • Passionate about helping people and organisations make wise decisions
  • Blends knowledge, analysis and creativity to come up with solutions
  • Cross-sector perspective and commercial acumen
  • Learns Mandarin on the go
  • Choose to take the stairs over the lift
  • t: (08) 9325 6551

Ella Wylynko

Research Assistant

  • Inspired to succeed by women in economics
  • Passionate about social and environmental impact
  • Uses data to find meaning in the chaos
  • Is the chaos (but uses it for creativity and innovation)
  • Obsessed with creating a circular economy
  • t: (08) 9325 6551

Clare Chappell

Office Manager

  • The Office Whip – with a smile
  • Keeps the money rolling in and the coffee bean stock high
  • Obsessed with food. Always on the hunt for the next feed.
  • Lives by the adage, a place for everything and everything in its place
  • Multi-tasking Wonder Woman
  • t: (08) 9325 6551